Choosing the right cooling capacity is the difference between an efficient, comfortable room and an oversized unit that wastes energy. The Department of Energy's starting rule of thumb is about 20 BTU per square foot of living space, which is why a 5,000 BTU unit suits a 100–150 sq ft bedroom while a 12,000 BTU unit handles a 450–550 sq ft great room. But square footage is only the baseline — several adjustments matter, and each changes the watts you will ultimately draw.
Add roughly 10% for a very sunny room and subtract about 10% for a heavily shaded one. Add 600 BTU for each person who regularly occupies the space beyond two, since bodies generate heat. Increase capacity by about 4,000 BTU if the unit cools a kitchen, where the stove and refrigerator add a significant heat load. Rooms with high ceilings, poor insulation, or large west-facing windows also push the requirement up. Getting this right keeps wattage proportional to the actual cooling job.
Both oversizing and undersizing hurt efficiency. An oversized air conditioner cools the air quickly and then shuts off before it has run long enough to remove humidity, leaving the room cold and clammy and forcing frequent short-cycling that stresses the compressor and wastes the energy-hungry startup surge on every restart. An undersized unit runs continuously at full wattage, never reaching the setpoint on hot days, which drives up both energy use and your electric bill while wearing out the machine. The goal is a unit that runs in long, steady cycles — long enough to dehumidify, not so long that it never rests.
Efficiency ratings tie directly into the wattage math. A unit's EER (for room units) or SEER2 (the current standard for central systems) tells you how many BTU of cooling you get per watt. When two units carry the same BTU rating, the higher-EER model draws fewer watts to deliver identical cooling, so it costs less to run every hour of every season. Over a long cooling season the difference between an EER 9 and an EER 12 unit — about 25% fewer watts — can outweigh a modest difference in purchase price. When you shop, compare the estimated seasonal cost on the EnergyGuide label alongside the BTU rating, then plug the resulting watts into the calculator above to see the real dollars for your climate and rate.